The Oakland County Market has been operating since 1966, predating the Oakland County Parks system that now manages it. In that time, cultural attitudes towards "recreation" have changed significantly – instead of "recreation" referring to packing the kids up in the station wagon and heading Up North for a long weekend once a year, recreation is something that people consider a necessary part of everyday life, and a real quality of life indicator. It is part of an active lifestyle that people want to easily be able to access on a weekly (if not daily) basis in their own neighborhoods, including everything from trails for hiking and biking to lifelong learning opportunities and farmers markets where people can support local businesses and socialize. "It's not just about physical activity; it's about social activity," says Jon Noyes, Supervisor of Planning for Oakland County Parks. "We now have different expectations [for recreation]."